What’s New for Pix in 2025

The Central Bank of Brazil has set three key innovations for Pix for the upcoming year: proximity payments, recurring payments, and revised rules for joining the system set to enhance the platform’s usability and security. 

Read Also: 

• Pix Targets Features Similar To Credit Cards — But At Lower Costs
• Central Bank Of Brazil Announces New Safety Measures For Pix
• Pix Represents Nearly 30% Of E-commerce Transactions

Let’s dive into each of these changes and understand how they can benefit businesses! 

New Features To Drive Pix Adoption Even Further

Two major features are set to skyrocket Pix adoption: Proximity Pix and Automatic Pix. We’ve narrowed down the details below: 

Proximity Pix

Proximity Pix will enable users to make payments by simply tapping their smartphones or other NFC-enabled devices near compatible terminals. The feature should go live on February 2025.

By leveraging Near Field Communication (NFC) technology, this new feature eliminates the need to scan QR codes or manually access banking apps, making transactions faster and more convenient.

This feature is also designed to function in environments with limited internet connectivity, as NFC facilitates secure offline communication between devices. 

Proximity Pix will likely drive adoption in physical retail spaces, complementing its dominance in online payments. 

Automatic Pix

Launching on June 16, 2025, Automatic Pix will allow for scheduled, recurring payments. With this innovation, Brazilian users can automate bill payments for utilities, school fees, gym memberships, subscription services, and more. Businesses will benefit from streamlined collections and reduced instances of late or missed payments.

For digital goods merchants, this feature opens up opportunities to offer subscription-based services or memberships with greater ease. Automatic Pix ensures payment reliability, improves cash flow predictability, and enhances customer retention by eliminating friction in recurring transactions.

New Rules for Joining Pix

Starting January 1, 2025, only institutions authorized by the Central Bank of Brazil will be able to participate in Pix. Existing participants without formal authorization must regularize their status by December 31, 2024, to remain in the system.

This regulatory update aims to strengthen Pix’s security and reliability by ensuring that all participants meet rigorous operational and compliance standards. Merchants relying on local payment partners should verify that their providers comply with these new requirements to avoid service disruptions.

What Does This Mean For Cross-Border Merchants?

These updates to Pix signal a strong commitment to keeping the payment system versatile and user-friendly, ensuring its continued dominance in Brazil’s financial landscape. 

For cross-border merchants, understanding these innovations is critical for optimizing payment strategies:

• Improved Local User Experience: Features like Automatic Pix cater to Brazilians’ preference for convenience and reliability in their payment methods. Offering Pix as a payment option ensures you meet local expectations.
• Scalable Payment Solutions: Automatic Pix simplifies subscription and recurring billing models, providing merchants with a scalable way to grow their revenue streams.
• Compliance and Trust: Partnering with authorized payment providers guarantees compliance with Pix’s evolving regulations and maintains customer trust in your brand.

Pix’s evolution in 2025 will not only solidify its role as a critical component of Brazil’s payment ecosystem but also expand its utility for both users and businesses. As a cross-border merchant selling to Brazil, adapting to these changes and prioritizing Pix in your payment offerings can position you to serve better one of the world’s most dynamic e-commerce markets.

Meet CommerceGate’s Customizable Pix Payment Platform

Leverage the power of real-time transactions in Brazil with a native, user-friendly Pix solution and ensure top security, scalability, and transparency. 

CommerceGate’s highly customizable Pix Payment Platform eases your entry into Brazil. With a fully authorized service provider at your side, you can be sure of:

• Customized business solutions.
• Proprietary Pix flows covering Dynamic and Static QR codes.
• Advanced Pix fraud prevention with a unique QR code created for each individual user’s tax ID.
• Top-tier security.
• Efficient trade execution.
• High authorization rates.
• Expedited fund settlement.
• Superior customer service.

By partnering with CommerceGate, you can confidently expand your business in Brazil, leveraging our insights and advanced payment technologies to unlock the full potential of this dynamic and rapidly growing market. Book a meeting with our experts and learn more.